Features

Design

• A professional-looking site up and running in minutes
• Standards-compliant, fully customizable themes provided free to use with your account
• Complete control over HTML and CSS
• Flexible layout of dynamic content via the Liquid templating language
• Media assets linked to individual products or your shop as a whole
• A network of fellow Shopify designers eager to discuss new tips and strategies on our forums   
  

Product management

• Easy to add, list, edit, and organize products using our streamlined interface
• Inventory tracking for whichever products you want
• Drag-and-drop ordering of product images
• Multiple variants for each product allow options with unique inventory tracking, prices, weights
• Keyword tags to aid in searching and browsing within your shop
• Don’t want to do shipping? Let someone else do it for you through one of our supported fulfillment services such as Fulfillment by Amazon.
  

Administration interface

• Uncluttered interface letting you manage your shop without getting in your way
• Streamlined dashboard showing you vital shop information each time you log in
• Interactive real-time statistics panel
• Inventory warnings placed in the sidebar to let you know when products are out of stock
• Blogs, pages, and site navigation all managed through intuitive administration screens
• A full featured Asset system which lets you use and re-use your stock photography, logos or product pdf’s wherever you need them.   
  

Marketing

• SEO Build in! Shopify has been designed by SEO experts and every default theme is carefully crafted with SEO in mind
• Free listings for all your products in the Shopify Marketplace
• Discount codes with fine-grained options
• XML Sitemap automatically generated for search engine indexing
• Comparison prices to indicate sales or to set you apart from the competition
• A whole section of the admin interface devoted to tips and links to services that will help you generate buzz
  

Orders

• New order notifications via email, RSS, and on your mobile phone with SMS messaging
• Email customers from within Shopify
• Track payment and shipping status on orders with detailed reports
• Customizable views of your orders filtered by their current status
• Orders can be exported in CSV format to use in your spreadsheets
• Realtime notifications for of orders using WebHooks
  

Under the hood

• Certified PCI compliant by ScanAlert to ensure the safety of your data
• Built on a foundation of open source technology that is constantly being tuned and improved
• Developed with the powerfully agile and expressive Ruby on Rails web framework
• Hosted on our secure and expertly maintained Debian Linux servers, guarded by ultra secure OpenBSD firewalls
• Backed by the reliability and speed of MySQL databases
• Operating from a World class data center
• Content Delivery Network for everyone. Shopify stores are fast around the globe thanks to our CDN.